The PR Buzz Factor

Good public relations can mean the difference between success and failure – eBay’s founders spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as potential customers. The PR Buzz Factor takes you through every stage of devising a PR campaign. Jargon-free and uncomplicated, it will help you with e-PR, website design, handling the media, writing newsletters and much more. Using the exercises and tools contained in the book you will be able to analyse the current reputation of your business and then devise an effective strategy. PR campaigns reach into untapped markets and enable a business to build a brand for themselves and their products. The PR Buzz Factor will help you to create a “buzz” about your business and see the benefits on the bottom line.